The “good-looking economy” is highlighted throug

The “good-looking economy” is highlighted throug

h the changes in snack food over the past few years. That is to say, consumers pay more atte

ntion to exterior design, with snacks packed in gift boxes showing a high-end trend.

Meanwhile, there is growing trend toward buying healthy snacks. Data showed th

at natural food, whole grain, sugar-free and additive-free have become “hot tags” for snack food.

The major consumer group for snack food is young people aged 20-30 seeking tasty and health

y food. Sales results from e-commerce platforms also support this conclusion. Last year, sales of lightly bake

d and additive-free nuts jumped nearly 190 percent. Dried fruits and vegetables also saw a surge in sales.

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